How Digital Marketing Has Advanced in Last 10 Years?

When we say that the digital marketing industry has progressed in the past decade, that is just putting it incredibly slightly. Not only has it grown up but it has changed the marketing field permanently. From 2010 to 2020, from a few smartphones to endless smartphones, from websites to apps and everything in between, the advancement of digital marketing has been remarkable.

 

To give you a more clear picture of how far we’ve come, given below are the top 10 advancements in the last ten years of digital marketing:

 Growth of Social Media

10 years ago, if we research the history of digital marketing, even the idea that Facebook  or Twitter could be used to market or promote products would have been scoffed at. Social media is now one of the most powerful marketing tools out there.

No digital marketing technique is complete without social media marketing since the utter reach that it provides is unmatched. Just imagine, in a world where there are 7.8 billion people, 2.8 approximately are using Facebook - the largest networking platform.

Platforms such as Facebook, LinkedIn , Instagram, and others, have helped in active audience involvement, and creating brand awareness. Even more, paid advertising on these platforms has cover the way for much better sales and brand recognition.

Search Engines have Become More Effective

The reality that has remained the same even after a decade is that content matters, and a lot at that. What has changed though, is how it is seen by Google and other search engines.

The addition of keywords in the content is not a new advancement but the focus has changed, from using as many keywords as possible to using just the right number. Quality is being given priority since the content should resonate with the audience.

Using too many keywords seems very off-putting, so SEO experts have to continuously work on the content to keep their rankings up without compromising the quality of their work.

The Explosion of Content

Can you imagine, ten years ago, there were no memes or podcasts or just plain weird ‘viral’ videos in general. Content marketing has developed a lot in these 10 years and has grown into so much more than blogging.

Content creation has become an art with the advancement of digital marketing, as it differs for every single platform and every channel of a digital marketing technique. You need to regularly be on your toes and stay upgraded about the latest marketing trends as it all changes so quickly.

Now because the number of users is only increasing every month, so is the content consumption. This is why content marketing has also advanced rapidly. From content to content marketing, it has been quite a journey.

Everything Is Mobile-Friendly

As we stated earlier, smartphones have taken over the world. Almost everyone nowadays  has a smartphone, and this is not even an exaggeration.

Keeping this in mind, digital marketing has actually expanded and introduced techniques to tap their  possibility. Since the beginning of apps and mobile browsers, companies have started churning out content that is mobile-friendly.

We live in a fast-paced globe and these days, everything can be accessed using smartphones. As a result, content creators have purposely made the effort to push content that is fit for mobile screens as well as desktop screens

Rise of Digital Influencers

The advancement of social media also led to the publishing of a new breed of content creators - influencers. These people have actually used the tools that social media provides to the maximum and leveraged it to develop a name for themselves.

These influencers all have an affinity to some niche, such as fashion or gaming or art, and all their content revolves around it. To put it simply, they are digital celebrities since many look up to them for guidance and inspiration, just as they do to celebrities such as sportspeople or actors .

Taking the help of these influencers, several brands have expanded their reach by collaborating with them and marketing/advertising their products.

Personalization Has Become a Priority

The key to not simply getting clients but also ensuring that they stay loyal is customization, and it has played a great role in the development of digital marketing. This is one key area that has been worked on constantly since it majorly contributes to creating a good experience for the clients.

Data analytics have played an important role in making it effective since it helps in getting to know your target audience better.

Transparency is Vital for Online Marketing

People trust what they know and they understand depends on what you disclose to them. Gaining the trust of your potential clients is the first step towards converting them from potential to loyal clients.

A lot of problems were raised regarding the safety of the users data which they provide to all the various websites because of cyber fraud. For that reason, transparency has become a important aspect of digital marketing throughout the years because people are not ready to place their trust easily in online businesses.

Increased Importance for Great User Experience

Each technique that is made, every piece of content and designing is done keeping in mind the clients. User experience is the number one priority because everything depends on them.

Websites/mobile advertising came into its own more effectively from 2017 onwards when people realized how much having a good digital presence in the web space could do for their company. This is because, as mentioned earlier, people are using their phones constantly and it is how you can boost visibility.

Growing Usage of Push Notifications on Mobiles

According to specific reports, 90% of the time, people are using their phones, they are on one app or the other. Since they are easy to use and much more pleasing to the eye, mobile apps have seen a sharp increase in popularity over the past decade, the era of digital marketing development.

They have shown to be extremely helpful in expanding businesses, and expanding their reach. Features such as push notifications and easy navigation have further contributed to rise in sales and clients.

 

Conclusion

All these developments in the past decade only look like the tip of the iceberg as we look forward to what is in store for digital marketing in the years to come. The rate at which this sector is growing never fails to impress and it's only going to get bigger and better.

Increased use of AR/VR, Internet of Things (IoT), advanced automation tools, gamification, newly developed AI applications and so much more is what digital marketing is expecting to incorporate in its ever expanding market. With the rapid advancement of digital marketing, the future is certainly very bright, and dominantly digital.

Are you thinking to learn more about digital marketing?. Learning digital marketing can help you to grow your business , upgrade your website or an ecommerce store. Then join Learn Digital Academy, it is the Best Digital marketing Training Institute in Bangalore with university certification and on-campus placements.

Click here Top Bangalore, to know more interesting facts about Bangalore.